Google adwords scheduling time zones how to#
Google adwords scheduling time zones registration#
Google adwords scheduling time zones download#

Google Ads provides a Reporting API that can be used to extract performance data: (opens in a new tab).

Google adwords scheduling time zones registration#

💡 Note: Some of these APIs require registration and permissions with the underlying platform, please read their docs to set this up.

Most networks also have APIs that allow you to automate exporting the metrics that you’re interested in.

Google adwords scheduling time zones download#

Some allow you to manually download a CSV export that can be transformed into the above format and sent to Mixpanel. Gathering Data from Ad Networksĭifferent ad networks provide different ways to access their raw data. If your ad network has long campaign IDs or other unique properties to use, you should use MD5 or another hashing algorithm to shorten your Insert ID. Note: Keep in mind the Insert ID length limitations (opens in a new tab). We can build an Insert ID from that information: If we were to send this data more than once to Mixpanel, we know that these 3 properties will always be constant. Using our above event example, the uniquely identifiable properties are: The Insert ID should be made up of unique attributes in the event that separate it from other performance data. This allows you to send the campaign data to Mixpanel more than once for a particular segment without duplicating the data in reports. Include an Insert ID: It’s recommended to include the Insert ID property for these kinds of events.Reason for this is ad-networks only export data at an aggregate level (without user details) and at fixed intervals (lowest granularity is generally a day) Properties are aggregated counts of all clicks through the day, all impressions through the day, all ad-spend through the day. Event properties are aggregated: You’ll notice the Ad-Data event in this example is scheduled to trigger only once a day.By omitting it, we are ensuring that these events do not get erroneously included in reporting that intend to analyze user behavior such as Funnels, Retentions, Flows, unique user counts, “did not do” cohorts, etc. This is the key difference from behavioral events. This is because ad performance data isn’t tied to any particular user. No Distinct ID: You’ll notice that our event has no Distinct ID.this matches the way mixpanel's SDKs capture UTM params by default Matching client side properties: if you are using a Mixpanel client-side SDK to track user behaviors, you will want to modelĪdditional campaign metadata (source, medium, campaign, etc.) as utm_source, utm_medium etc.We don’t need to send derived metrics like Cost-per-click, because Mixpanel’s Custom Properties and Formulas allow us to calculate and alter derived metrics on the fly. Only include base metrics cost, clicks, and impressions.

Google adwords scheduling time zones how to#

The crux of this How To guide is turning the data exported by Ad Networks into events that look like the above.